By Medha Shukla
Modernisation has spread its wings all over the nation coming up with new ideas and new technology. Hardly any place can be seen that has remained untouched by the flavour of modernisation. The idea behind its increase is also the way people have adopted it with open hands. This in turn has led to commercialisation and urbanisation too. India is always said to be the nation of villages. But the way villages are turning into cities is taking the nation more towards urbanisation.
Palamau, a district in the state of Jharkhand has always been popular for its greenery, resources and productivity. Once a land of ‘Palash’ is now heavily commercialised. The striking fact is that its name has evolved from the elements as ‘Palash’, ‘Lac’ and ‘Mahua’. But the place is now setup with industries and commercial activities. The culture of shopping malls and complexes have been an attraction of metro cities and towns. But this culture is also getting popularised in small cities, towns and districts as of Palamau and Garhwa. Over the past 2-3 years, there have been constructed multiple shopping malls and branded stores just like the big cities have. In fact the branded supermarkets are more in trend. Be it V-Mart, City Style, Style Bazaar or One India, all these stores are captivating public attention and is also making the place more commercialised. Big Bazaar is also going to open its store in the city of Daltonganj.
Recently, V-mart has become the major attraction in the town of Daltonganj. “The market trend has rapidly changed. Earlier, there was a mindset that no potential buyers are here in Palamu, but the demand is increasing at a fast pace”, says Trisha Bhushan who works as a teacher in a private school. The surprising fact is obviously the rise in demand and the transformation of mentality of people. The rush in the malls gives an idea that people were waiting since long for this initiative. Also they are now ready to spend which wasn’t seen earlier. On the part of customers, they are getting a lot of variety, multiple options which are an advantage for them. In the past, when there were fewer options available, people were not able to buy things of their choice although they had sufficient purchasing power, which was a reason that the economy was staying stagnant. But now there is more circulation of money.
On the contrary, there has also been clash of opinions as in the viewpoint of businessmen. “The small entrepreneurs are being crushed by these big business houses. They are facing stiff competition and as a result they have registered a decline in sale. In fact, small investors wishing to invest may refrain from entering the industry”, said Siddharth Lath, a local businessman. The noticeable fact is that more and more of employment is generated through the establishment of big brands and businesses. Along with a boost in economy, there has been an improvement in the lifestyle and living status of people. The other district as of Garhwa is also coming through similar situations. The places where earlier people could hardly find a few better place to purchase things of their choice are now becoming a great source of commercialisation. These places are turning into business hub. “The local people are hired as to provide more job opportunities in that particular place. An about 500 customers are being attended on a daily basis and also we have a high turnover which is a matter of development and joy”, said Yash Singh, store manager of V-Mart, Garhwa.
Earlier, people were dependent on nearby cities like Ranchi to spend on things and brands that they liked. It was in itself a problem for them to rely on these cities and had to incur extra investment on visiting these places for the sake of shopping. But now, opening of similar stores in their own city has provided a permanent solution to this problem. Shopping has also become more organized and
systematic. There is comfort ability for the people to purchase variety of things at a single place which also avoids chaotic situations and running unnecessarily ultimately saving time. This commercialisation has given a complete different outlook to the places like Palamu and Garhwa. Apart from the options, there are also opportunities. As it is said, “Change is the law of Universe”, so this change was the need of the place. Although it took time to discover this change, but this should continue in the long run. Initiating efforts as such are the signs of development of these small towns and cities which is beneficial for both the place and the people. There is a lot to discover and develop more for this places’ up gradation.